Ambient campaign designed for the Canadian Women's foundation. The paper that the Ad is printed on is sensible to water, this way the message will be revealed when it rains. A video will be taped with the reaction making it also a Social Media campaign. 

This campaign can broaden also into collaborations between beauty brands such as Nivea or Joe Fresh (With their makeup remover wipes or cotton pads) in order to move the tagline and amplify the message.


(March, 2019)