Even though not one single tipster has been identified in Crime Stopper’s 47 year history, people are still dubious of whether Crime Stoppers really is anonymous. In this campaign, rather than just tell people they will remain anonymous, we decided to show them how we protect their identity by only ever referring to them as a completely randomized number, and never a name. This insight became the basis of our ‘Always a Number’ campaign. Applied Arts winner 2020 ‘Craft Art Direction & Illustration' for Target Marketing & Communications  (Art Director: Jason Hill, Designer: Luisa Bojaca)