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Ripley’s Aquarium of Canada has a diverse amount of visitors during the year, however, they needed to increase the amount of parents and children that go to Ripley’s Aquarium during march break. The insight: Aquariums are places where kids can learn and also get inspired, while they serve as a way for parents to distract their children too. The solution:  An integrated campaign that appeals to what kids can create after their visit to the Aquarium and touch a fiber in parents eyes. (Suriya Lyons, Luisa Bojaca)