RMHC strives to keep families together by giving them a “home away from home” environment but unfortunately there is a lack of awareness on what RMHC does. The insight: Implement a campaign around family day which highlights the importance of a family being together & fostering care, using the happy meal smiley as a symbol.

The solution:  A series of OOH ads mixed with a promotion strategy in order to achieve a larger amount of donations for 2021